Senin, 25 Juni 2012

[L487.Ebook] Download Ebook Obstetrics and Gynecology, by Charles R. B. Beckmann MD MHPE, William Herbert MD, Douglas Laube MD M ED, Frank Ling MD, Roger Smith MD

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 Established as the standard resource of the obstetrics and gynecology clerkship, Obstetrics and Gynecology is now in its revised Seventh Edition. This is the only clerkship book on the market fully compliant with The American College of Obstetricians and Gynecologist (College) guidelines, treatment recommendations, and committee opinions. The text aligns with the Association of Professors of Gynecology and Obstetrics' (APGO) educational objectives, upon which most clerkship evaluations and final exams are based and provides key features for self-assessment, including USMLE-style questions.

  • Sales Rank: #10251 in Books
  • Published on: 2013-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.00" l, 3.22 pounds
  • Binding: Paperback
  • 528 pages

Most helpful customer reviews

6 of 6 people found the following review helpful.
This is an excellent textbook but it is not a pocket book for ...
By Jorge
This is an excellent textbook but it is not a pocket book for clinical rotations and it may not be uploaded into your iPad, it has to be viewed on-line. I have only read one chapter so far and it was succinct, informative, practical and nicely updated. But if you are looking for a good companion pocketbook for the clinics get Thomas Zheng Obs & Gyn Comprehensive Handbook. Dr. Zheng's is a must-have reference.

4 of 4 people found the following review helpful.
Great, colorful resource.
By Heather W
Loved the brilliant illustrations and highlighted, important pearls. As a visual and kinesthetic learner, this was a great text for me. This was such an easy text to read that I continued to read it for fun past the required readings for my Women's Health Course.

2 of 2 people found the following review helpful.
Good for the student who wants more information.
By James David
Very useful book, great for the medical student. I was highly motivated and able to get through the text because I found the material to be interesting and useful, however, many students will not have the stamina to read a book this dense during their rotation. Depending on personal interest in the subject matter and personal study habits, this may or may not be the book for you.

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Obstetrics and Gynecology, by Charles R. B. Beckmann MD MHPE, William Herbert MD, Douglas Laube MD M ED, Frank Ling MD, Roger Smith MD PDF
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Sabtu, 23 Juni 2012

[G685.Ebook] Ebook Basic Chemistry (5th Edition), by Karen C. Timberlake

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Basic Chemistry (5th Edition), by Karen C. Timberlake

For courses in introductory, preparatory, and basic chemistry.

 

Engages First Time Chemistry Students

Basic Chemistry introduces students to the essential scientific and mathematical concepts of general chemistry. With accessible language and a moderate pace, the text is easy-to-follow for first-time chemistry students, as well as those hoping to renew their studies of the subject.

 

In the Fifth Edition, Bill and Karen Timberlake carefully develop core ideas while relating them to the possibility of future careers. The book guides students through basic chemistry problem solving with engaging visuals and a focus on developing the math skills necessary to be successful in the course. End of chapter questions strategically promote integration of cumulative ideas, allowing students to develop a strong foundation for learning chemistry and encouraging them to continue their studies in the field. The main objective in writing this text is to make the study of chemistry an engaging and a positive experience for students by relating the structure and behavior of matter to real life. This new edition introduces more problem-solving strategies, more problem-solving guides, new Analyze the Problem with Connect features, new Try It First and Engage features, conceptual and challenge problems, and new sets of combined problems.

 

Also available with MasteringChemistry™

MasteringChemistry from Pearson is the leading online homework, tutorial, and assessment system, designed to improve results by engaging students before, during, and after class with powerful content. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics™. Students can further master concepts after class through traditional and adaptive homework assignments that provide hints and answer-specific feedback. The Mastering gradebook records scores for all automatically graded assignments in one place, while diagnostic tools give instructors access to rich data to assess student understanding and misconceptions.

 

Note: You are purchasing a standalone product; MasteringChemistry does not come packaged with this content. Students, if interested in purchasing this title with MasteringChemistry, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase boththe physical text and MasteringChemistry, search for:

 

0134074300 / 9780134074306 Basic Chemistry Plus MasteringChemistry with eText -- Access Card Package, 5/e

 

Package consists of:

  • 0134177134 / 9780134177137     MasteringChemistry with Pearson eText -- ValuePack Access Card -- for Basic Chemistry, 5/e
  • 013413804X / 9780134138046     Basic Chemistry 5/e

  • Sales Rank: #158692 in Books
  • Published on: 2016-01-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.20" w x 8.60" l, .0 pounds
  • Binding: Hardcover
  • 720 pages

About the Author

Karen Timberlake is a professor emeritus at Los Angeles Valley College and is a well-known and successful author. She taught GOB chemistry at LAVC and preparatory chemistry for several years at UCLA.  She is the author of Introduction to General, Organic, and Biological Chemistry, 12e and General, Organic, and Biological Chemistry: Structures of Life, 5e.

 

Bill Timberlake is also a professor emeritus at Los Angeles Harbor College where he taught preparatory and organic chemistry for 36 years.

 

Karen Timberlake and Bill Timberlake are known for their accessible writing style, based on carefully paced and simple development of chemical ideas, suited to the background of preparatory students.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A good buy; does what it says on the cover.
By Keith Whittingham
I'm about one third of the way through the book now. I'm a 'grown up' that's fallen in love with learning and deeply regrets not listening to my teachers when I was a kid.

Basic Chemistry is easy going and it does what it says on the cover. I'm not sure what author thought the target audience is but it suits me well and would also suit a 14 year old although I'm not sure they would have the motivation to attack so many pages by themselves. Sometimes there's some details missing - for example we're told that this or that compound is stable but we're not told what 'stable' in a means chemical context. I guess I'll want another book that goes deeper after this one.

All in all I'm happy with the book and would recommend it for people like me: interested in learning more and supporting their children in school.

3 of 3 people found the following review helpful.
Very Good Textbook (and Excellent Customer Service)
By Carl Tee
I received the textbook within 3-5 business day after I placed the order...and the book is fantastic. Finding answers to some excercises can be a bit challenging, but for the most part it is an excellent book. I would definitely purchase from this seller again and I also highly endorse the textbook and the outstanding customer service.

1 of 1 people found the following review helpful.
Basic Chemistry Hardcover Textbook
By Bridget M Prunicki
The textbook gives a clear and concise understanding of chemistry and how it works and how it functions. It is absolutely an excellent textbook to learn everything about chemistry and that's why I give it 5 stars.

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Selasa, 19 Juni 2012

[H667.Ebook] PDF Ebook Financial Accounting, by Robert Libby, Patricia Libby, Frank Hodge

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Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.

Libby/Libby/Hodge successfully implements a real-world, single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real-world financial statements. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting.

Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting. And yet all other financial books introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors believe that most faculty take more time with the accounting cycle, but other financial accounting textbooks don't. By slowing down the introduction of transactions and giving students time to practice and gain mastery, this building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.

  • Sales Rank: #124492 in Books
  • Published on: 2016-01-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.20" h x 1.30" w x 8.90" l, .0 pounds
  • Binding: Hardcover
  • 864 pages

About the Author
Robert Libby is the David A. Thomas Professor of Management at the Johnson Graduate School of Management at Cornell University, where he teaches the introductory financial accounting course. He previously taught at the University of Illinois, Pennsylvania State University, University of Texas at Austin, University of Chicago, and University of Michigan. He received his B.S. from Pennsylvania State University and his M.A.S. and Ph.D. from the University of Illinois; he is also a CPA.
Bob is a widely published author specializing in behavioral accounting. He was selected as the AAA Outstanding Educator in 2000. His prior text, Accounting and Human Information Processing (Prentice Hall, 1981), was awarded the AICPA/AAA Notable Contributions to the Accounting Literature Award. He received this award again in 1996 for a paper. He has published numerous articles in the Journal of Accounting Research; Accounting, Organizations, and Society; and other accounting journals. He is past Vice President-Publications of the American Accounting Association and is a member of the American Institute of CPAs and the editorial boards of The Accounting Review; Accounting, Organizations, and Society; Journal of Accounting Literature; and Journal of Behavioral Decision Making.

Patricia Libby is Chair of the Department of Accounting and Associate Professor of Accounting at Ithaca College, where she teaches the undergraduate financial accounting course. She previously taught graduate and undergraduate financial accounting at Eastern Michigan University and the University of Texas. Before entering academe, she was an auditor with Price Waterhouse (now PricewaterhouseCoopers) and a financial administrator at the University of Chicago. She received her B.S. from Pennsylvania State University, her M.B.A. from DePaul University, and her Ph.D. from the University of Michigan; she is also a CPA.
Pat conducts research on using cases in the introductory course and other parts of the accounting curriculum. She has published articles in The Accounting Review, Issues in Accounting Education, and The Michigan CPA. She has also conducted seminars nation-wide on active learning strategies, including cooperative learning methods.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Craig
Great book! Exactly what I was looking for!

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Senin, 18 Juni 2012

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Public Library Buildings: The Librarian's Go-To Guide for Construction, Expansion, and Renovation Projects, by Lisa Charbonnet

This go-to guide covers the entire process of building or renovating a public library―from initial planning, to maintaining the completed space, to measuring success.


• Provides you with an informal, easy-to-read, practical guide that addresses the specific needs of public librarians looking to reimagine their library space

• Takes a holistic approach that covers every step from initial vision to evaluating success

• Offers practical, nuts-and-bolts advice from an experienced veteran of the process

• Helps you to claim a seat at the table―and shows you why the input of librarians is so important

  • Sales Rank: #1597192 in Books
  • Published on: 2015-10-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .51" w x 6.14" l, .0 pounds
  • Binding: Paperback
  • 220 pages

About the Author

Lisa Charbonnet, MIS, is director of the Pflugerville Public Library in Texas.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The first book any public library administrator should reach for when thinking about construction projects.
By thomas finley
An absolutely essential primer for beginning to think about public library construction projects. The author knows her stuff and her book should be on every public library administrator's reading list for when the golden-moment happens: that happy time when a public library will be newly built or renovated. It is also chock full of real world examples of library projects gone wrong that offer words of wisdom from a wider public library perspective. Some great nuggets from the book include: When assessing the existing collection: "Don't forget to assess the average age of copyright date of your collection;" Operating with the in-person user experience in mind, "What do people do in your library? Are they happy? What language are they speaking? [...]Who's having the best time at the library? [...]What about the signage? Is it negative...[?]"

You may not be the one with the golden moment yet, but when it comes, this book will be your Construction-Sherpa!

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Minggu, 17 Juni 2012

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Instant Apache Stanbol, by Reto Bachmann-Gmur

Learn how to deploy Stanbol to extend content management with semantic services

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results
  • Learn about underlying technologies like OSGi, JAX-RS and Apache Clerezza
  • Develop new components for Stanbol and create your own improved distribution
  • Extend traditional content management systems with semantic services

In Detail

Stanbol is a software application which helps traditional content management systems to get ready for the emerging linked data web. It also provides a flexible framework for building modularized RESTful applications and includes Apache Clerezza for processing RDF data. Its goal is to provide Web and CMS developers with a set of HTTP/RESTful services to help them integrate semantic technologies into their products and web sites.

Instant Apache Stanbol How-to gives you detailed recipes on how to get the power of Stanbol to your application. It will give you precise instruction on how to get more out of your data and show you the power of semantic data, thereby helping you to make your information richer and easier to find.

Instant Apache Stanbol How-to gives an introduction to the various aspects of Stanbol. Clear and practical recipes will help you start taking advantage of Stanbol in your applications. It gets you started into semantic technologies quickly and painlessly.

You will learn how metadata can facilitated by finding the relevant information. Also you will learn about the Stanbol architecture and how to extend Stanbol and make it even more powerful to suit your needs. The recipe will guide you through accessing Stanbol, building your own Semantic RESTful API by using JAX-RS, OSGi services, and the Apache Clerezza RDF facilities.

What you will learn from this book

  • Annotate your content automatically using Stanbol Enhancer
  • Enable faceted browsing on your data to make it easier to find the right information
  • Access and merge RDF data returned by Stanbol
  • Perform automated reasoning using ontologies
  • Build OSGi applications using Apache Maven
  • Create new components for Stanbol that use content negotiation to be accessible both by humans and machines
  • Implement Stanbol services within OSGi so that your component leverages exiting functionality
  • Add and get data from persistent RDF graphs using Apache Clerezza
  • Develop your own custom launcher so you can easily distribute your Stanbol based application

Approach

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Instant Apache Stanbol How-to will enable you to become an expert in content management with semantics at the core, with the help of practical recipes.

Who this book is written for

Instant Apache Stanbol How-to is for developers who would like to extend Stanbol or would just like to use Stanbol without caring about its internals.Most recipes use Javascript but any programming language can be used. A few recipes that show how to extend Stanbol require some familiarity with Java.

  • Sales Rank: #4167241 in Books
  • Published on: 2013-07-26
  • Released on: 2013-07-26
  • Original language: English
  • Dimensions: 9.25" h x .15" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 66 pages

About the Author

Reto Bachmann-Gmür

Reto Bachmann-Gmür, first learned about the Web in 1996, and believed it to be the perfect opportunity to combine his passion for technology with his desire to do something socially relevant. However, he got buried under information overload of the Web, and hardly got a chance to breathe until he finally heard about the semantic Web in 2002. He started development on various open source projects that were designed as better means to deal with the ever-growing information, ideally of course in a decentralized fashion without any position, and which were able to control the free flow of information. He worked on Graph Versioning with the Jena team at HP Laboratories, and on Semantic Content Management with Adobe. Since he hasn't fixed the world yet, he's increasingly trying to get others to do the job, partially with his consulting firm wymiwyg.com and partially fathering his 10-year-old son, ultimately spending less time fixing and more time enjoying.

He's a member of the Apache foundation and is active in various Semantic Web-related Apache projects.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very good
By Daniel Ayers
First, disclaimer: I know Reto and have (indirectly) contributed to Stanbol.
But this is great! Strongly recommended, interesting material on how to take a boring old Content Management System and start make it genuinely useful, maximise web surface. The book starts at scratch, no assumptions on what you know, holds your hand to get your own thing running. I was impressed by the direct nature of it - think what you want to do with your system, here's how to do it. I say holding your hand, but nothing here is patronizing, is a good adult read.

0 of 0 people found the following review helpful.
very practical book
By martin
Instant Apache Stanbol is a short 66page book from Pack Publishing. It is intended for developers who embrace the semantic web and want to increase their knowledge about Stanbol and connect their applications with it.

The book contains 10 recipes which cut directly to the matter, no unnecessary filler texts. The recipes serve as a quick reference and cover topics from compiling and running Stanbol, enahncing your content with Stanbol, how to use the RDF data, adding your own entities for Stanbol to recognize so you can specific content recognized to creating your own Stanbol components, enhancers and launchers.

All of the used terms and concepts are explained clearly and concisely. The examples are shown using a node.js client so a little javascript and node.js knowledge comes in handy. They start simple and end up with some advanced stuff like building your own enhancers.

I would recommend this book to all developers who want to take their content management systems to another level. With this book you will get into Stanbol in no time.

0 of 0 people found the following review helpful.
Recommended for getting started with Apache Stanbol
By anujsays
This is a really good one and concise quick starter for Apache Stanbol open source project. It will get you started with Apache Stanbol in a day with some perfect recipes for semantic taste buds.

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Jumat, 15 Juni 2012

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Designed to be used alone or as a companion to the 5th edition of Sleisenger & Fordtran's GASTROINTESTINAL DISEASE, this atlas presents normal and abnormal pathology of the gastrointestinal tract. In addition to common gastrointestinal tract conditions, forms of disease are highlighted, including lesions associated with AIDS. Also, a section demonstrates endoscopic retrograde cholangiography. Contains material on such topics as carcinoma, herpes, idiopathic AIDS ulcer, esophageal cancer, stress gastritis, pyloric obstruction, and more.

  • Sales Rank: #3482726 in Books
  • Published on: 1995-06-06
  • Original language: English
  • Number of items: 1
  • Dimensions: .85" h x 8.76" w x 11.24" l,
  • Binding: Hardcover
  • 324 pages

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Sabtu, 09 Juni 2012

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Taking Back Your Health, by Jamie Logie

If you've struggled with your health, your weight and trying to eat better, you might feel ready to give up.

Ignoring your nutrition and not educating yourself on how to eat better only makes these problems worse, and puts you at risk for things like obesity, heart disease and diabetes.

I totally understand how you feel, and I've seen the damage that comes from misinformation regarding nutrition and wellness. I have travelled around the world and seen first hand the damage that comes from following a modern diet.

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-Why paleo is not all its cracked up to be
-The real issues with gluten & wheat
-Why you need to avoid sugar like the plague
-Dangers of artificial sweeteners
-Importance of water intake
-The real issue with fat
-How to feel fuller without overeating

ABOUT THE AUTHOR: Jamie Logie is a certified personal trainer and nutrition and wellness specialist from London, Ontario. A contributing writer for The Huffington Post, The Good Men Project, MindBodyGreen, lifehack.org and host of the Regained Wellness podcast featured as #1 in New & Noteworthy on iTunes for Fitness and Nutrition.

  • Sales Rank: #812563 in eBooks
  • Published on: 2015-01-29
  • Released on: 2015-01-29
  • Format: Kindle eBook

About the Author
Jamie Logie is a certified personal trainer and nutrition and wellness specialist from London, Ontario. A contributing writer for lifehack.org he is also host of the Regained Wellness Podcast featured as #1 in new & noteworthy on iTunes for Fitness and Nutrition.

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1 of 1 people found the following review helpful.
Non-Judgmental Fact-Filled Guide to Taking Your Health Back and Ultimately Your Life
By C.W. Goad
Jamie Logie's "Taking Back Your Health" provides readers with an interesting, comprehensive, and relevant perspective on overall health in a smooth format, and even smoother read. From food to sleep to fitness, before you know it, you'll see the bigger picture--and start formulating your own plan. I appreciate the non-judgmental approach this book takes arming readers with relevant information and plenty to think about regarding their personal health and diet....A great guide for taking steps to getting your health back, and ultimately your life!

1 of 1 people found the following review helpful.
Helpful and Informative to Diabetics too!
By L Montgomery
Everyday it seems we get bombarded with infomation concerning what we should eat or not eat, medications we should take or not take etc.; it can be so confusing... As someone with a Type 2 diabetic diagnosis, I am always trying to understand what the best information is for me. This book is not specific to diabetics BUT it is a concise book of knowledge that will help anyone, including diabetics, who want to have a foundational understanding of what "Taking Back Your Health" includes.

Tasha

1 of 1 people found the following review helpful.
Good book for health and a quick easy read
By bleach
First the 'cons,' this book was not prepared for the Kindle, there is no table of contents. There are quite a few minor formatting error.

However, the book is well written, presents material in an orderly way. He does a very good job or summarizing at the end of each chapter.

This book is a quick and easy read but is full of excellent advice for regaining (or maintaining) good health. I do recommend the book for someone interested in lifestyles changes that will improve health.

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Jumat, 08 Juni 2012

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Mehmed the Conqueror and His Time, by Franz Babinger

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Mehmed the Conqueror and His Time, by Franz Babinger

From the famous siege of Constantinople in 1453 through the numerous other campaigns that securely established the Ottoman Empire, the events in the life of the emperor Mehmed II are the subject of this classic biography. One of the most important figures in Ottoman history, Mehmed was the architect of victories that inspired fear throughout Europe and contributed to an image of the Turk prevalent in Western art and literature for many years. "Fascinating. . . . From the Western viewpoint, Mehmed was seen as the man who gave the death blow to Byzantium, destroying the last vestige of the Eastern Roman Empire. Not surprisingly, the Turks regard him as the greatest of all sultans, a figure unparalleled in the history of the world for military prowess, statecraft, patronage of the arts and sciences."--Robert Kirsch, The Los Angeles Times Book Review "The definitive scholarly biography of the Ottoman emperor who in 1453 conquered Constantinople. . . . Mehmed's career is a study of battle, murder, and sudden death, of brutality, perfidy, and spite, with no moral superiority awardable to either Christians or Muslims."--The New Yorker

  • Sales Rank: #1267218 in Books
  • Brand: Brand: Princeton University Press
  • Published on: 1992-10-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.39" w x 6.25" l, 1.80 pounds
  • Binding: Paperback
  • 572 pages
Features
  • Used Book in Good Condition

Review
"Fascinating. . . . From the Western viewpoint, Mehmed was seen as the man who gave the death blow to Byzantium, destroying the last vestige of the Eastern Roman Empire. Not surprisingly, the Turks regard him as the greatest of all sultans, a figure unparalleled in the history of the world for military prowess, statecraft, patronage of the arts and sciences."--Robert Kirsch, The Los Angeles Times Book Review

Language Notes
Text: English, German (translation)

From the Back Cover
From the famous siege of Constantinople in 1453 through the numerous other campaigns that securely established the Ottoman Empire, the events in the life of the emperor Mehmed II are the subject of this classic biography. One of the most important figures Ottoman history, Mehmed was the architect of victories that inspired fear throughout Europe and contributed to an image of the Turk prevalent in Western art and literature for many years.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By jmk
A force with which to reckon

3 of 4 people found the following review helpful.
Difficult to read but it worths
By A Customer
Not a popular book, for sure, with all the details and historical evidences... But it provides an excellent picture of the time and gives strong clues about what we live today at these parts of the world and why we are facing these problems... I have known the Ottoman history from the Turkish version, as do so many people when it comes to the past of their own country... But reading this, I understood once again how important it is to learn the other versions of the reality... If it could have been possible for all, I am sure life on earth would be much peacefull with the help of lessons to be taken from the past...

8 of 9 people found the following review helpful.
A very thorough and comprehensive biography
By Nicholas M. Vester
Scholarly and very prefessional. A rare insight into the life of Mehmed Celebi. Well-balanced and soberly written. Only point of critique is that for some reason the author persists in using the modern Turkish names for cities which were Byzantine at the time of the events described. This does become a little annoying when using this book with primary sources. Apart from that - splendid!

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Jumat, 01 Juni 2012

[D108.Ebook] Download PDF Transformative Consumer Research for Personal and Collective Well-BeingFrom Routledge

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Transformative Consumer Research for Personal and Collective Well-BeingFrom Routledge

Transformative Consumer Research for Personal and Collective Well-BeingFrom Routledge



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Transformative Consumer Research for Personal and Collective Well-BeingFrom Routledge

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others.

In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives.

This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

  • Sales Rank: #2545189 in Books
  • Published on: 2011-05-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.60" w x 7.00" l, 3.35 pounds
  • Binding: Hardcover
  • 766 pages

Review

"The book is an extraordinary valuable source of theories, concepts, research approaches, and substantive domains that prioritizes consumer well-being within the academic consumer behaviour research." - Carlo Mari, School of Economics, University of Molise, Italy, in the Journal of Consumer Policy

"Just like the typical shopping mall, this book offers something tempting to everyone ― whether you’re a researcher, practitioner, reformer, student, or simply a curious consumer. But unlike most stuff at the mall, the ideas on display here won’t make you fat and broke and degrade the environment, but instead, they provide new insights on how we can consume sustainably, healthily, and wisely on a changing and increasingly constrained planet." - Erik Assadourian, Senior Fellow, Worldwatch Institute, Washington, DC, USA 

"Having often written about the troubling impacts of over-consumption in America, I have long wished that scholars of marketing and consumer behavior would become deeply and directly involved in promoting the health and welfare of consumers and questioning the unsustainable impacts on the Earth of current consumption patterns. I have been delighted recently to see many of them take on this important challenge. With their perceptive theories and varied investigative methods, these academic consumer researchers bring exceptional skills to addressing and resolving key challenges of well-being that confront all of us worldwide. This inaugural book on Transformative Consumer Research brings together the best of their ground-breaking work and creates a foundation of knowledge and a guide for action and meaningful collaboration among researchers, consumers, activists, policy makers, and business executives. I urge you to read this timely book and join with its authors to help achieve a higher quality of life in a more sustainable society." - John de Graaf, documentary producer for public television and co-author of Affluenza: The All-Consuming Epidemic.

"This thoughtful compendium by world-renowned psychologists, sociologists, economists, and consumer behavior scholars addresses significant and timely topics on weighty issues facing marketers (e.g., sustainability), consumers (materialism, addiction, saving, risky decision making), policy makers (consumer vulnerability), and society (obesity, aging, poverty). Succinct research summaries and provocative research agendas offer hope for understanding how marketing and consumption choices can make for a better tomorrow. The volume is a must read for those with the courage to boldly attack consequential issues regarding the role of consumption on personal, social, and societal welfare." - Deborah MacInnis, Charles L. and Ramona I. Hilliard Professor of Business Administration, University of Southern California

About the Author

David Mick is the Robert Hill Carter Professor of Marketing at the University of Virginia’s McIntire School of Commerce. He holds a Ph.D. from Indiana University. His research has focused on communication, motives, and meaning in consumer behavior, including advertising, self-gifts, technological products, materialism, and wisdom. His research has appeared in the Journal of Consumer Research, Journal of Marketing, Harvard Business Review, Journal of Public Policy and Marketing, Journal of Consumer Psychology, and Journal of Business Ethics, among other outlets. He has also previously co-edited three books, including The Why of Consumption (2000) and Inside Consumption: Consumer Motives, Goals, and Desires (2005). His research has received the Best Article award at the Journal of Consumer Research (1989), the Maynard Award for a prominent theoretical contribution in the Journal of Marketing (1999), and the Dunn Award for Excellence in Advertising Research from the University of Illinois (2004). He is presently a member of the editorial review boards at the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Public Policy and Marketing. David is also an elected Fellow of the Society for Consumer Psychology (2004), former Associate Editor and Head Editor of the Journal of Consumer Research (1997-2003), and past President of the Association for Consumer Research (2005).

Simone Pettigrew is a Senior Lecturer in Marketing in the UWA Business School at the University of Western Australia.  Prior to becoming an academic researcher, Simone was employed in marketing positions in the Australian energy sector.  She holds a Ph.D. from the University of Western Australia and has published research in a variety of journals, including Marketing Theory, International Journal of Advertising, International Journal of Consumer Studies, Journal of Consumer Marketing, Australian Journal of Primary Health, and Aging and Mental Health.  She has won numerous competitive grants from Australian and international funding organizations. Her current grant-funded projects focus on childhood obesity, age-related mental illness, and alcohol-related harm during adolescence. Simone is founder and Editor-in-Chief of the Journal of Research for Consumers (www.jrconsumers.com). Since 2001, JRC has published research that educates, empowers, and benefits consumers. As a web-based publication that successfully targets academic, consumer, and public policy audiences, JRC makes new consumer behavior knowledge accessible to multiple target groups.

Cornelia (Connie) Pechmann is a Professor of Marketing at the Paul Merage School of Business, University of California Irvine. She holds an M.S. in Psychology, M.B.A., and Ph.D. in marketing from Vanderbilt University. Dr. Pechmann conducts controlled experiments to examine the effects of controversial forms of advertising on consumers, including tobacco-related advertising and comparative advertising. She has received $1.5 million in grants to study the effects of tobacco-related media messages on adolescents including cigarette ads and product placements and antismoking ads and television episodes. Dr. Pechmann has published over 50 refereed articles, book chapters, and conference proceedings in top academic publications such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and American Journal of Public Health. Dr. Pechmann’s article on cigarette advertising and adolescents in Journal of Consumer Research was named Best Article for 2002. Dr. Pechmann serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Social Influence, and Journal of Public Policy and Marketing. She has also served as a consultant to the U.S. Office of National Drug Control Policy’s youth anti-drug media campaign, and as an expert witness in Vioxx drug and tobacco cases. Articles citing Dr. Pechmann’s research have appeared in The Wall Street Journal, New York Times, Washington Post, Los Angeles Times and USA Today.

Julie L. Ozanne is the Sonny Merryman Professor of Marketing at Virginia Tech’s Pamplin College of Business. She holds a Ph.D. from the University of North Carolina at Chapel Hill. Her research has focused on the problems of poverty and health care access in rural Appalachia, the struggles of low literate adults in the marketplace, illegal consumption among juvenile delinquents, environmentally sensitive consumption, and consumer activism. She specializes in alternative methodologies for the study of social problems, such as interpretive, critical, feminist, and participatory action research methods. Her work has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of International Business Studies, The Handbook of Qualitative Research Methods in Marketing, and Product and Market Development for Subsistence Marketplaces, among other outlets. Her research has won the JCR Ferber award and she has been a Visiting Erskine Scholar at the University of Canterbury in Christchurch. She is on the editorial board of Journal of Public Policy & Marketing and Consumption, Culture, & Markets, and she is a member of the ACR advisory council.

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